Identity

Brand guideline books

The single source of truth that keeps every team on brand.

Brand guideline books that works

A brand guideline book is the single source of truth that keeps every team and freelancer on brand. It documents how the logo, color, type, and imagery should and should not be used.

What's included

Logo usage and clear space
Color and type specifications
Do and do-not examples

Part of our graphic design practice

Beyond the logo, the full visual language. Our graphic design services cover brand identity, type, color, layout, and the templates that let your team stay on brand from a business card to a billboard.

You walk away with

Brand guidelines document
Color & type tokens
Template & asset library
Print-ready files

How we work

Audit & strategy

We map your market, audience, and current assets, then decide what the brand needs to say.

Concept directions

Two or three distinct visual territories, each with a rationale.

System design

Type, color, grid, and the rules that hold them together across every surface.

Rollout & guidelines

Tokens, templates, and a living guideline so your team stays on brand.

FAQ

How long should brand guidelines be?

Long enough to remove guesswork, not so long no one reads them. For most small businesses a focused 15 to 30 page guide covering logo, color, type, and layout is enough.

Packages