Systems
Logo redesign & refresh
Modernize an existing mark without losing its hard-won equity.
Logo redesign & refresh that works
A logo redesign modernizes an existing mark without throwing away the recognition you have earned. We evolve what is working and fix what is dating the brand, so customers still know it is you.
What's included
- Audit of the current mark
- Evolved concepts that keep equity
- Full updated file package and rollout guide
Part of our logo design practice
We do custom logo design as systems, not single icons. A mark with a clear idea behind it, drawn to work at every size and in every context, with the rules to keep it consistent. Affordable logo design that scales from favicon to billboard.
You walk away with
- Primary & secondary marks
- Full file package (SVG, PNG, PDF)
- Clear-space & usage rules
- Color & mono variants
How we work
Discovery
We learn the brand, the audience, and what the mark has to carry before sketching anything.
Concepts
Two or three distinct directions, each with a rationale. You pick one; we don't design by committee.
Refinement
We sharpen the chosen mark across sizes, colors, and contexts until it holds up everywhere.
Delivery
Every file format, clear-space rules, and variants, packaged for your team.
FAQ
Will a redesign confuse my existing customers?
Not if it is an evolution rather than a reinvention. We keep the recognizable cues and modernize execution, so the brand feels fresh but familiar.
Packages
Logo redesign & refresh packages.
Pick a starting point for your logo redesign & refresh project. Need something custom? We scope every brief to fit.
Essentials
A clean, single mark for new ventures that need to launch.
- 2 logo concepts
- 2 revision rounds
- Final PNG, SVG, PDF
- Light & dark versions
Signature
A complete logo system with the variants real brands need.
- 4 logo concepts
- Unlimited revisions
- Full file set + source
- Icon, wordmark, lockups
- Mini usage sheet
Brand Mark
The mark plus the rules and assets to roll it out everywhere.
- Everything in Signature
- Color & type direction
- Social avatar kit
- Full logo guidelines
- Favicon & app icon