Marks

Wordmark & lettermark

Type-led logos where the name itself becomes the mark.

Wordmark & lettermark that works

A wordmark or lettermark makes the name itself the logo. It is ideal when the business name is short, distinctive, or worth reinforcing, and it removes the need to explain a separate symbol.

What's included

Custom or refined lettering
Wordmark plus initials lockup
Spacing and alignment rules

Part of our logo design practice

We do custom logo design as systems, not single icons. A mark with a clear idea behind it, drawn to work at every size and in every context, with the rules to keep it consistent. Affordable logo design that scales from favicon to billboard.

You walk away with

Primary & secondary marks
Full file package (SVG, PNG, PDF)
Clear-space & usage rules
Color & mono variants

How we work

Discovery

We learn the brand, the audience, and what the mark has to carry before sketching anything.

Concepts

Two or three distinct directions, each with a rationale. You pick one; we don't design by committee.

Refinement

We sharpen the chosen mark across sizes, colors, and contexts until it holds up everywhere.

Delivery

Every file format, clear-space rules, and variants, packaged for your team.

FAQ

Wordmark or lettermark, which do I need?

Use a wordmark when the full name is short and memorable. Use a lettermark (initials) when the name is long. We often deliver both so you have a compact mark for small spaces.

Packages